Some of the most memorable brands on the planet have a character front and center that becomes iconic in its own right. Geico has a gecko, Michelin has a marshmallow man, McDonald’s has a weird clown, and Cafe Mule has Richard.

Richard, in case you missed it, is a mule. Along with his owner Matt, he delivers pour over coffee to hikers in the Boise foothills. They also sell their brand on their website and through select retail outlets.

With a character as cool as Richard, we didn’t need to bring much design into the equation (other than a new logo). What Richard needed was to be photographed. He was a natural for it and the work speaks for itself.

portfolio images

have questions?

For all inquiries, or to get started, fill out the form below.

Which services are you interested in?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form