Fly fishing is one of those hobbies that has a very passionate user base who are always looking for that next product that will give them a slight edge to become a better fisherman. Upon completion of his Fly Fishers International Certifications and after a terminal infection of Steelhead fever, Lee Davison determined there was a definite need for a better Speyline, and Ballistic Flylines was born.
We were brought in to build Lee's website. This site not only needed a clean, updated aesthetic, but also had to be highly functional in order to sell the various products offered through the Ballistics Flylines name. This meant adding an e-commerce component that was easy-to-use, aesthetically pleasing, and customer-friendly.
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