The previous Asana website was built on a clunky theme and filled with stock images. We were brought in to help give it a new look with custom photography that really highlighted the unique experience that Asana customers enjoyed when climbing.
Through the medium of photography we were able to tell a powerful story that showed what Asana was all about. Slight functionality changes created a more user-friendly web experience for site visitors as well. Information was organized better and in a more logical way. Finally, we added some time-lapse video elements to show the build out of their new 20,000+ square foot facility.
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