The insurance bidness is one of the most notoriously difficult sales jobs on the planet. At least, in my humble opinion. And I know, since that's where I started my career.

Because virtually everyone needs insurance the market is vast and the number of insurance agents as equally vast. I dare you to try and see if there is someone in your immediate circle of friends and family who does not sell insurance. See? You can't do it can you?

The point is, it's competitive. So to be at the top you have to have some serious sales game. In this episode of the V-Squared Creative podcast, I interview Matt Dietz of Dietz Agency in Eagle.

I've known Matt for a few years now and he's not only a client, but a friend as well and I've admired watching him grow his Farmer's agency. Here he shares with us the secret to his success and if I had to sum up his approach with 3 bullets they'd be these:

• Nurture a healthy competitive nature
• Remember to ask for the sale
• Focus on service as a differentiator

Those things have served Matt well and will serve you well too. Have a listen as we expand on those points. And don't forget to subscribe to our YouTube channel!